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Musician website: what to include, and what you can skip

A musician website doesn't need to be big. It has to answer a few questions quickly: who are you, where can I hear you, when can I see you and how do I reach you. It's also the one place you control, whatever happens to your social accounts or streaming profiles.

Updated November 2, 2026

Short answer

A musician website should include your music, a short bio, upcoming shows, press photos, a contact address, an email signup and links to your streaming and social pages. One well-kept page is better than ten stale ones. Put the newest release at the top, make it work on a phone and add a press kit page if you pitch venues or writers.

What to do, in order

  1. Get your own domain

    Use your artist name if you can. It's the address you'll print on merch and put in every bio, so it should still be yours in ten years.

  2. Pick a simple builder

    A music-focused builder includes players, show calendars and stores. A general builder gives you more design choice. Either is fine.

  3. Build the home page first

    Add your newest release, a player, one good photo, your next show and an email signup. If you stop there, you still have a working site.

  4. Add a press page

    Put your bio, press photos, best tracks, a video and a booking contact in one place, so a venue or writer can find them without emailing you.

  5. Set a reminder to update it

    Check it at every release and every tour. Old show dates tell a visitor you've stopped.

What to include on a musician website

These work as separate pages or as sections on one page. If you only have one song and no shows yet, leave out what's empty rather than showing a blank page.

SectionWhat goes in itWho it's for
MusicA player with your newest release first, plus links to Spotify, Apple Music and other servicesNew listeners
AboutA short bio in plain language, starting with what your music sounds likeEveryone, especially writers who'll quote it
ShowsDate, city, venue and ticket link. Remove old dates or move them to a past shows list.Fans and venues
VideoOne or two videos, ideally a live performance if you're looking for gigsBookers and new listeners
Press kitDownloadable photos, your logo, a longer bio, press quotes and your best tracksVenues, writers and playlist curators
Email signupOne box and one line about what people will getYour most engaged fans
StoreMerch and direct sales, or a link to where you sell themFans who want to pay you directly
ContactAn email address or form, split by booking and press if you have a teamAnyone who wants to work with you

What you can skip

Most artist sites go wrong by trying to do too much, not too little.

  • A long life story on the home page. Keep it to a few sentences and put the rest under About.
  • Autoplay music. It's annoying, especially on a phone.
  • A news page you won't update. An empty blog looks worse than none.
  • Listener counts and follower numbers that will go out of date. Link to the live pages instead.

Make it easy to find

Your artist name should be in the page title, the main heading and the first line of your bio, so search engines know what the page is about. Write your show dates as real text, not on a poster image, because a search engine can't read them easily.

If your builder supports event structured data, turn it on. Google says it can make your shows eligible for its event listings in Search and Maps, and each event needs at least a start date and a location.

Your email list

An email list is the one audience you can reach without an algorithm in between, and a website is the natural place to build it. Offer something specific, such as new songs first or tickets before they go on sale.

If you email fans in the US to promote something, the FTC's CAN-SPAM guide says to use honest subject lines, include a valid postal address and honor unsubscribes within 10 business days. Most email services build this in, but you still need to give them an address to show.

How to market your music

What a musician website costs

Here are two common builders at their own listed prices. Bandzoogle is made for musicians, and Squarespace is a general builder with more design choice. Budget for the domain as well, though Bandzoogle includes it for the first year.

BuilderPlanMonthlyPaid yearly, per monthIncludes
BandzoogleEPK$6.95$6.37A single-page press kit with players, tour calendar and contact form
BandzoogleLite$11$9.1610 pages, 10 tracks, 100 photos and music downloads
BandzoogleStandard$17$14.1620 pages, 50 tracks, 500 photos, music and merch sales
BandzooglePro$22$18.33Unlimited pages, tracks and photos, plus music, merch and ticket sales
SquarespaceBasic$25$19Its starting plan. Check its page for what each plan includes.

From each company's pricing page on 2 November 2026. Bandzoogle lists a 14-day free trial. Prices change, so check before you buy.

How Traxure helps

Your site sends people to your releases, so it only works if those releases are there. Traxure checks your Spotify profile every 12 hours and your full catalog on 12 platforms every day. If a release goes missing on Spotify, Apple Music, Amazon Music, YouTube Music, Deezer, TIDAL, SoundCloud or Pandora, it emails you the before, the after and a note to your distributor ready to send. It works with any distributor, and monitoring starts with a seven-day free trial.

Prices and Google's guidance were checked on the companies' own pages on 2 November 2026.

See how release monitoring works

Questions artists ask

Do musicians still need a website?

Not to release music, but it's useful. It's a page you control, it can hold your email signup and press kit, and it gives venues and writers one address for everything.

What should be on a band website?

Your music, a short bio, upcoming shows, photos, a video, an email signup and a contact. Add a press kit page if you pitch venues, and a store if you sell merch.

How much does a musician website cost?

Bandzoogle lists plans from $6.95 a month for a one-page press kit and $11 a month for a website. Squarespace starts at $25 a month, or $19 a month paid yearly.

What's the best website builder for musicians?

It depends on what you need. A music-focused builder like Bandzoogle includes players and show calendars. A general builder like Squarespace gives more design choice. Pick the one you'll keep updated.

Should my website be one page?

One page is fine when you're starting. Split it up once you have enough shows, press or merch to fill separate pages.

What's the difference between a website and an EPK?

A website is for everyone. An electronic press kit, or EPK, is for people who might book or write about you: your bio, photos, best tracks, video, press quotes and contact. It can be one page on your site.

Sources

Traxure

Know the same day, not weeks later.

Traxure checks your releases on Spotify and other platforms around the clock, confirms a change before alerting you and tells you what to do next. Seven-day free trial.

Pricing

Plans from $12 a month.

7-day free trial on every plan. Cancel anytime.

  • Artist $12/mo
  • Manager $69/mo
  • Label $199/mo
Start free · 7-day trial